2010 Webinar Subscription Series Discounts Cohen Miller Consulting

InSource Offers Members 2010 Webinar Subscription Series Discounts
Cohen Miller Consulting is offering a series of 5 live, one-hour webinars with Q&A specifically focused on critical operational areas for in-house creative managers. Attendees will also receive, at no extra charge, a comprehensive article with more in-depth information on the webinar topic they’ve registered for.
Webinars are being offered to InSource members at a discounted rate, individually or for the entire series.

Organizational and Staff Management Structures & Strategies
Date: Wednesday, February 24, 2010
Time: 2:00 pm Eastern/11 am Pacific
To Register: https://www1.gotomeeting.com/register/988736920 [please make link]

Want to make your team indispensable to your company? Wondering how to leverage and build your team to help you sell value-added internal services? This webinar will introduce best practice management solutions to building, managing and nourishing an in-house creative team. Discussion will focus on organizational and inspirational management strategies and systems that ensure a strong, motivated and dedicated team, providing you the ammo you need to gain credibility and value with both management and clients.


Work Segmentation; Aligning People, Process and Priorities
Date: Wednesday, April 14, 2010
Time: 2:00 pm Eastern/11 am Pacific
To Register: https://www1.gotomeeting.com/register/347294065 [please make link]

When it comes to designing the right solution for each in-house client’s problem, one size definitely does not fit all. So how do you decide when to jump through hoops and when to push back? This webinar delivers detailed information on the key questions to ask to quickly segment projects into tiers based on importance and complexity. Then, discover how to use tiering as the foundation for deciding the who, what, where, when and how of any project you encounter, allowing you to streamline workflow and make your team more efficient than ever before.


Creative Briefs
Date: Wednesday, June 16, 2010
Time: 2:00 pm Eastern/11 am Pacific
To Register: https://www1.gotomeeting.com/register/318176993 [please make link]

Done right, creative briefs share valuable information, align everyone’s expectations, and set clear objectives. In practice, this means better business results as well as a smoother, faster creative process. And yet, for many reasons, creative briefs are rarely used to their full potential. Alongside practical advice on how creative briefs should be used to streamline your development process, this webinar will also provide concrete tips, tools, and techniques to ensure that your organization is not only creating great briefs, but also getting the most out of them. Most importantly, you’ll learn how to use creative briefs to tighten the link between business goals and creative strategies, and tactics.


Funding Structures - Chargebacks/Cost Allocation Systems
Date: Wednesday, August 18, 2010
Time: 2:00 pm Eastern/11 am Pacific
To Register: https://www1.gotomeeting.com/register/527867152 [make link]

Given today’s economic situation, there’s greater emphasis on fiscal responsibility and cost containment.  It’s more important than ever to manage the business of design like a business. This webinar details the best methods for setting up workable chargeback systems. From estimating through accounting, the focus is on actionable methods that will help you rationalize hiring decisions, gain accountability from clients, and demonstrate the real value that your team provides. 


Operational and In-Process Metrics
Date: Wednesday, November 17, 2010
Time: 2:00 pm Eastern/11 am Pacific
To Register: https://www1.gotomeeting.com/register/691936553 [make link]

To support the growing need for accountability and transparency, this webinar will discuss the best means of collecting and reporting on meaningful metrics for your organization. Discussion will focus on key metrics that can be captured by in-house organizations to demonstrate the value and effectiveness of their internal creative teams(s), as well as metrics to indicate operational performance and improvement opportunities.


Fee Structure:
Discounted subscription rates: (for all 5 webinars/articles)
– Non-member rate: $750 
– In-Source member rate: $650

Rate for individual webinars:
– Non-member rate: $200 per webinar
– In-Source member rate: $150 per webinar


Registration Information:
Step 1 – Please register for each individual webinar at the URL's provided above.
Step 2 – Once you’ve registered, you will be directed to CMC’s payment site.
Step 3 – Once you’ve paid, you will receive a confirmation email containing information about joining the webinar

 
System Requirements:
Macintosh®-based attendees require: Mac OS®X 10.4 (Tiger®) or newer
PC-based attendees require: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

PRACTICE MAKES PERFECT:
Effectively Managing Creative Services in Today’s Corporate Culture
"Practice Makes Perfect: Effectively Managing Creative Services in Today’s Corporate Culture” will be the topic of a full-day event organized by InSource on Friday, May 15, 2009. Open to the public, this event will be held at Fairleigh Dickinson University, 285 Madison Avenue, in Madison, New Jersey, from 9:00 AM to 3:00 PM. Cost: $150 per person (includes lunch) and $100 for InSource Members.
Shel Perkins, President of Shel Perkins & Associates (www.shelperkins.com) and Chairman of the AIGA National Task Force on the Center for Practice Management, and Steve Benfield, Senior Creative and Brand Director at SAS Institute and InSource member, will be the featured speakers. Their presentations will focus on best practices in managing in-house creative teams in today’s corporate culture.

Shel Perkins is a graphic designer, management consultant and educator with 20 years of experience in managing the operations of leading design firms. He provides management consulting services to creative firms in both traditional and new media. Author of the book, Talent Is Not Enough: Business Secrets for Designers, he writes feature articles for design industry media, including STEP Inside Design magazine, AIGA’s Design Business newsletter, and Graphics.com. He teaches courses in professional practices at the California College of the Arts, the Academy of Art in San Francisco, and the University of California.
 
Steve Benfield Steve Benfield leads an award-winning copywriting and design team of 50 professionals at the SAS Institute, the world’s largest privately held software company specializing in analytics-based enterprise performance management and business intelligence software (www.sas.com). His team is responsible for the corporate brand, product collateral for print and Web, promotional creative, event and environmental creative, Web and interactive media design, corporate magazine design, print and online advertising, photography, and product user interface and packaging. His team’s work has received national recognition, including the Stevie Award for Best Creative Organization in 2003.

Thanks to our sponsors for this event including The Creative Group and Neenah Paper , as well as Fairleigh Dickinson University, Graphic Design USA,  and Twill Printing

Management Strategies for In-House Creative Managers
The Tools You Need to Tear Down the Silos and Build a Successful In-House Creative Team
Moira Cullen, Group Director Strategic Design, The Coca-Cola Company, and Emily Cohen, Consultant to Creative Professionals, will be the featured speakers. Their presentations will focus on effective ways to build and manage a creative team, as well as explore the strategic synthesis of brand and design management. Those who attend will find out how to transcend organizational/professional rivalries and barriers to create meaningful and measurable consumer experiences.
Cost: $150 per person (includes lunch).
InSource Members: $75 person. Contact info@in-source.org to find out how to get your 50% savings.

Moira Cullen is a design strategist, writer and educator with extensive experience in the corporate world. Prior to her current role as Group Director Strategic Design for The Coca-Cola Company, she was the head of corporate design at Hallmark Cards, Inc., design research manager at Pentagram, and creative director for one of Japan’s leading fashion specialty retails. She has served as the national director of programs with AIGA, the professional association for design (formerly named the American Institute of Graphic Arts). She has built a career directing creative business solutions that honor the essence and heritage of organizations, institutions and brands.

Emily Cohen has been a consultant to creative professionals for over 20 years, providing guidance on effective staff, client and process management strategies, conducting client surveys and writing successful proposals and contracts. She currently serves on the board of advisors of InSource and on the AIGA Inhouse task force. She has taught classes and conducted seminars for many leading design schools and organizations.  

Sponsors for this InSource event include Xerox, The Boss Group, ColorEdge and Mohawk Paper

Directions to Lenfell Hall at Fairleigh Dickinson University
Click Here for Directions to the event

InSource February 2008 – Thinking Inside the Box
InSource is excited to announce our upcoming February Event, "Thinking Inside the Box - How Package Design innovation comes from within" Our featured speakers will be Tim Cox, Director of Creative Services for Publix Super Markets in Lakeland, Florida, and Marianne Klimchuk, author and Associate Chair of the Packaging Design Department at The Fashion Institute of Technology in New York. This InSource event will be held in Lenfield Hall at Fairleigh Dickinson University, 285 Madison Avenue, in Madison, New Jersey, on Wednesday, February 20, 2008, from 8:30AM to 12:30PM. Registration, networking, and continental breakfast begin at 8:30 AM.

Tim Cox leads an in-house creative team on brand expression for Publix Super Markets. Their work includes print communications, brand packaging design and retail environments. Tim will present projects including the redesign of the Publix house brand and the development of a brand and the development of a brand identity system for Publix GreenWise Market. Tim began his career with Publix in 1980 and has extensive experience in printing, visual merchandising, marketing and graphic and environmental design.

Marianne Kilmchuk joined The Fashion Institute of Technology full-time in 1995 and serves as chair of the only BFA degree program of its kind in the country. She has built a program curriculum to meet the academic standards and objectives of the brand and packaging design professions. She is co-author of the book, Packaging Design: Successful Product Branding from Concept to Shelf, and has written numerous articles as a contributing writer for Package Design Magazine. Marianne has an MS degree in Package Design from the Pratt Institute and a BFA degree from Wesleyan University. She is a member of the Design Management Institute and the American Institute of Graphic Arts.

This InSource event promises to be an extremely valuable event for corporate creative management as we discuss internal group structures, current creative team processes and award-winning design. This event is open to all members of InSource, as well as nonmembers who care about the corporate creative community.

Sponsors for this "Thinking Inside the Box" InSource event include Earthcolor, Mohawk Paper, The Boss Group, and Package Design Magazine

For more information about Marianne Klimchuk’s work, visit this link: Package Design Magazine

For more information about Tim Cox’s work, visit these links: The New York Times Magazine and Brand Packaging Magazine

OCTOBER 2007 EVENT - WHITE NOISE
InSource is excited to announce our upcoming Fall Event for 2007, “White Noise – How A Predominantly White Label Created So Much Noise For Publix And Its In-House Team.” This event features Tim Cox, Creative Services Director for Publix, and will be hosted at the Publix Super Markets Corporate Office in Lakeland, Florida, on Friday, October 12, 2007, from 8:30AM to 12:30PM.

Tim Cox will present an in-depth case study surrounding the development of the new package design system for the Publix brand private label. You’ll hear firsthand how this work has generated extraordinary success for Publix. The event will also showcase, from an in-house creative perspective, key learnings and insights that have been instrumental in the continued growth and development of the Publix creative team. You’ll hear how the Publix team is organized, see examples of their award-winning design work and learn what they’ve done to attract and retain top creative talent. The Publix Creative Services team was named “HOW’s 2005 In-House Group of the Year” and has been recognized by a number of publications, including Communication Arts and The New York Times Magazine.



This InSource event promises to be an extremely valuable event for corporate creative management as we discuss internal group structures, current creative team processes and award-winning design. This event is open to all members of InSource, as well as nonmembers who care about the corporate creative community. Cost of the event is $90.00 and includes a continental breakfast.

We are grateful to Publix for hosting this event and extend special appreciation to our main event sponsor, Getty Images, and our National Sponsor, Aquent, for their generous support of this event and the in-house community.

The Publix Super Markets Corporate Office in Lakeland, Florida, is conveniently located between Tampa and Orlando. Attendance is limited so register early and don’t miss what promises to be a showcase event for in-house creative management.

For more information about the Publix Rebranding efforts, visit these links: The New York Times Magazine and Brand Packaging Magazine Directions to Publix Super Markets Corporate Office

JUNE 2007 GENERATING IDEAS THAT STICK
Creative professionals are acutely aware of the ongoing need to develop good ideas and communicate these ideas in compelling ways. However, it takes more than good ideas to achieve maximum business success. Creative teams must do their best to generate “ideas that stick,” which means ideas that “are understood and remembered, and have a lasting impact” to change the thoughts and behavior of the people who are the focus of one’s attention.

Dan Heath was the featured speaker for a half-day InSource event held on Thursday, June 21, 2007, at SAS Worldwide Corporate Headquarters in Cary, North Carolina. His lively presentation explored some of the reasons (including fear, greed and lack of empathy) why people have good ideas that don’t stick, described the 6 principles of “sticky ideas” (namely, “simple unexpected concrete credible emotional stories”) and offered practical insights that in-house creative managers and their teams can use to generate and champion well-constructed ideas in the corporate environment. Read more

APRIL 2007 DRIVING INNOVATION THROUGH DESIGN
Question: What is the number one challenge of in-house creative professionals in the corporate setting, according to a recent survey of peers? Answer: "Staying fresh and innovative."   Innovation was the focus of an in-depth discussion for the InSource community by panelists James Barrood, Gordon Kaye, and Bob Wagner. Sheree Clark served as facilitator throughout the half-day event held at Fairleigh Dickinson University in Madison, New Jersey, on Tuesday, April 3, 2007. Read more

NOVEMBER 2006 THE BUSINESS OF IN-HOUSE DESIGN
Jeni Herberger was the featured speaker for a half-day InSource event held on Thursday, November 16, 2006, at Wyeth headquarters in Madison, New Jersey. Her lively presentation offered practical advice on a wide range of business strategies for in-house creative professionals, including how to build an effective structure for success as a creative team, tactics for becoming a profit center and the logistics of developing useful tools such as profit-loss statements and efficiency measures ­ to increase the perceived value of in-house design services in the corporate environment. Read more

MAY 2006 BOARD OF DIRECTORS ROUNDTABLE : EXPOSED
Defending our creative departments, communicating value, department structure, chargebacks, asset management, workflow, process...the list goes on. In May, InSource opened our doors to the creative community, addressing the hottest of these topics, offering insight and sharing perspectives. As a corporate creative leader it is critical you arm yourself with as much management strategy and justification theory you can find to answer the questions that management will confront you with when that phone rings. This event was moderated by Peter Phillips, an expert on in-house creative management from the Design Management Institute. And will panel of InSource Board of Directors and the attendees, discussed these pressing issues. We welcomed Peter back to InSource; his academic insight and dynamic style led to lively, informative and spirited discussions.

MARCH 2006 BREAKFAST
On March 1st, 2006, InSource hosted “Building, Motivating and Selling a Successful Internal Creative Team.” This event panel featured 3 highly successful corporate creative directors: Peter Sheridan, Director of Graphic Design & Production for Bristol Myers Squibb; Martin Shova, Assoc. Director of Creative Services for Kraft Foods; and Justin Knecht, Sr. Manager of Creative Services for Binney and Smith. The discussion was moderated by leading industry creative consultant and managing partner of Sayles Graphic Design, Sheree Clark. Sheree mixed case study with lecture and group discussion to create a lively and dynamic event.

JUNE 2005 ROUNDTABLE
On June 1st, 2005, InSource hosted “Forging Brand Consistency from the Inside Out” presented by The Vanguard Group's Donna MacFarland (Senior Manager, Vanguard Brand Management Team), Brad Kear (Vanguard Brand Design Director) and, representing the external consultancy team, Carla Hall of Carla Hall Design Group. The panelists presented a priceless glimpse into their strategy and process surrounding ensuring brand consistency across all consumer touchpoints. Additionally, they focused on establishing a cross-functional, multi-disciplinary team, engaging internal resources, ensuring management support and defining and maintaining measurements throughout the process. This sold-out event, sponsored by Mohawk Paper, was held at Pfizer headquarters in Madison, New Jersey.

MARCH 2005 ROUNDTABLE
On March 2, 2005, InSource hosted “A Seat at the Table: Articulating Design's Strategic Value to Management,” a presentation and panel discussion that featured design business authority Moira Cullen, Creative Development Strategist at Hallmark Cards, as guest speaker. Moira's incisive presentation opened with an analysis of design's strategic business value, then detailed a practical, 3-part framework within which to articulate that value to both colleagues and senior management. Topics discussed included the need for collaboration, the power of properly framing ideas through the use of language and the importance of discussing creative potential and process through the specific language of business. Following Moira's presentation, she participated in a roundtable discussion. This event, sponsored by Mohawk Paper, was held at Wyeth in Madison, New Jersey.

NOVEMBER 2003 ROUNDTABLE
InSource held its second breakfast event entitled “Project Management-Taming the Beast” at Wyeth in Madison, New Jersey on Friday, November 14 from 8:30 AM to 11:30 AM. The meeting focused on how to effectively manage an in-house department's workflow from an initial project request to final deliverables including: project initiation, job assignment, job tracking, cost analysis and benchmarking departmental effectiveness. Sponsored by Creative-Manager Inc., a project management solutions provider, the event featured Shel Perkins, a well respected industry expert on design management, as the keynote speaker. A panel discussion followed with a panel of Shel and Ron Ause from Creative Manager. Emily Cohen, an InSource board member and design business consultant, moderated.

MAY 2003 ROUNDTABLE
On May 22, 2003 InSource held its first roundtable event that included a powerful presentation by Peter Phillips of the Design Management Institute, a respected expert on in-house management. Following Peter's keynote address was a roundtable discussion where attendees were able to both speak about the challenges their departments were facing as well as provide solutions to those challenges. The excitement among the participants at having this opportunity to share ideas and strategies for improving their departments was clear and InSource is now embarking on a number of initiatives to further its mission.