<< back to current news

Insights Into Design Management
by Meredith McCain

Have you ever been in a design review when a great design was overlooked, not because it was not relevant to the brand, but because the client personally disliked the color used in the design? Have you attended a focus group where the question, “Which design do you like?” was the primary question asked, leaving you thinking, “How can I provide direction to the agency based on this feedback?” Have you ever been reviewing the design options, only to have someone make the suggestion, “Let’s take a vote…”? Has a client wanted to take your design to the lunchroom to gather opinions?

These are all common struggles every Design Manager faces. Read this article by Meredith McCain who provides helpful tips and insights to keep your life sane and make your job easier.

Meredith McCain has an MFA in Graphic Design from Savannah College of Art and Design. She has over five years experience in working for Fortune 50 Companies such as Procter & Gamble and the Coca-Cola Company as a Global Design Manager.

Insights Into Design Management.pdf