MOVING FORWARD IN 2009
A message from our InSource President outlines how InSource can be a
resource for building an even stronger community as in-house creatives
during these uncertain economic times.
Learn More
CHECK IT OUT!
Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird
Learn more at
http://www.mckinseyquarterly.com/Strategy/Innovation/Innovation_lessons_from_Pixar_An_interview_with_Oscar-winning_director_Brad_Bird_2127_abstract
AIGA/NY Panel to Probe Ethics of Information Design
Learn more at http://www.mediabistro.com/unbeige/events/aigany_panel_to_probe_ethics_of_information_design_84047.asp
Technology: Are You A Loser?
Two new-but-different ways to aggregate your online life – social networks, email, photos, blogs – make it easier than ever to obsess over your relationship with your computer. One is a web browser called Flock. The other is a web service called Fuser. Does using one, the other (or both) make you a loser? Or, more accurately... a Fluser?
Learn more at
http://blog.fastcompany.com/archives/2007/12/17/technology_are_you_a_loser.html
Innovation Lessons from 'The Big Apple'Ten years or so ago Apple Computer was almost bankrupt. Fast forward and Apple (the company no longer uses the word computer) is now regularly cited as the most innovative company in the world. So what can we learn from the comeback kid?
Learn more at
http://blog.fastcompany.com/experts/rwatson/2007/12/innovation_lessons_from_the_bi.html
Clean Look
by Rob Walker
Today will mark the first time that Tide has appeared in a Super Bowl commercial. This is a little surprising, given that Super Bowl ads are practically synonymous with mass brands and the Procter & Gamble detergent is about as mass as it gets.
Learn more at
http://www.nytimes.com/2008/02/03/magazine/03wwln-consumed-t.html?ref=magazine
Why Graphic Design is the Worst Brand Ever
By Ed Roach – Marketing, Branding, Technology and the Web
Before 1984, graphic design could boast that it was a discipline, something valuable in the hands of a competent designer. Then came desktop publishing and the graphic design brand started it’s gradual decline. Today anyone with a computer and a few hundred dollars in software believe themselves to be proficient in the execution of graphic design.
Learn more at
http://www.smallbusinessbranding.com/857/why-graphic-design-is-the-worst-brand-ever/
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Successful Creative Briefs: Linking Business Objectives and Creative Strategies
In-house creative teams often feel their clients treat them as vendors
(someone to execute their vision) and not as trusted, value added problem
solvers. And, clients often feel their business objectives are disregarded
during the creative process. A Creative Brief when properly developed
and adhered to will largely eliminate this internal power struggle.
Read this article, by Emily Cohen, a consultant to creative professionals,
to learn how a well crafted Creative Brief is one of the most valuable
tools in the design process, providing a vital connection between
business objectives and creative strategies.
Learn More
InSource Feature Article
"This month's edition has evolved into an exploration and a
celebration of in-house designers. It is a long overdue focus on a
vital and complex segment of our community that deserves more
recognition than it currently receives from colleagues, clients and
upper management," states GD:USA publisher Gordon Kaye in his
editorial. And he delivers. The June 2005 issue is full of commentary
on the world of in-house design and showcases the winners of the
American In-house Design Awards. And if that wasn't enough, there's a
feature article on InSource!
GDUSA InSource Feature.pdf
(PDF, 296KB)
Kudos from HOW!
Of all the valuable design organizations out there - among the
national associations and local creative clubs - there's one growing
group that may have the most relevant to the day-to-day work lives its
members. I attended an event this week sponsored by InSource, a
grassroots organization of in-house corporate creatives. Speaker Moira
Cullen of Hallmark, a tremendous designer and advocate for the value of
design to corporations, gave a great presentation about how in-housers
can gain a "seat at the table" with their business peers. A growing
legion of HOW magazine readers and HOW Design Conference attendees work
in-house - from universities and major consumer-products corporations
to churches and public utilities. If you're one of them, check out
InSource.
- Bryn Mooth, HOWDesign.com, Email Update Editor
Bringing Design In-House
InSource board members Glenn Arnowitz and Andy Epstein and former
board member Ray Gomez are featured in Rockport Press' recently
published book on in-house design, Bringing Graphic Design In-house.
Included are samples of their departments' work, along with helpful
insights on how to bring design in-house effectively.
BDIH Gund.pdf
(PDF, 635KB) BDIH Wyeth.pdf
(PDF, 526KB)
Blind Date
A short essay by Andy Epstein on how to create community and network
within the field of in-house design appeared in the December 2004 issue
of HOW magazine. Look for additional articles and essays from InSource
in upcoming issues of Graphic Design: USA.
HOW Blind date.pdf
(PDF, 167KB)
In-House Articles
The November 2004 issue of Graphic Design: USA includes articles on
In-house design by Andy Epstein and Glenn Arnowitz as well as a
commitment from publisher Gordon Kaye in his editorial to pursue an
in-house design competition and awards issue.
We hope you'll join us in our commitment to transform ourselves, our
teams and our companies through the power of great design and effective
design management.
